Before: “zero scaling”
What the engineers were proudest of
Scaling, Solved.
Now the line on OhmIQ’s own licensing pages
Built from a standing start.
Engineers first
Found the claim they were proudest of and tested it against how an OEM buys.
Brand from zero
Identity, tone of voice, website and strategy, all new.
Proof before pitch
Named, verifiable proof ahead of claims, at trade shows and in sales.
In the room with the buyers.
On the OhmIQ stand at HOST Milano, October 2025, one of four stands of about 1,700 featured on Italian TV, and at the facility opening, November 2024.
- 8 weeks
- to design and build the stand
- 19
- engineers, business development and management mobilised
- 300+
- videos, made with the agency Gaia Polo
- 76
- articles, TV and digital pieces
6
OEM contractsSix integration contracts. Five categories. One core.
- 5
- categories: pro coffee, pro kitchen, prosumer coffee, dishwashers and instant hot water taps
Neil wrapped a powerful brand around our technology and made the world aware of a better way to heat water. A rare marketing leader who builds brands people love while driving the commercial results a business needs.
Frederique PirenneCEO, OhmIQ